Consumerism is in a technique the more human characteristic of business and companionship and companies believe consumers along with their human resources as the essential ‘people fundamentals of their endeavour. Yet consumerism can have its other connotation and symbolize a culture of buying, emphasize the virtues and subordinate of a worldly society and emphasize on the significance of the globalized for negative business situation. Companies have to be their consumers happy and enlarge and sell new products support on consumer needs. The needs of the customers and the needs of the business; however, seem to be circular as friendship create needs of clients and clients also project their desires to businesses signifying a mutually dependent relationship. When people say, companies make consumer needs, and we can believe the example of Apple iPhone. Apple effectively created a necessitate in consumers to acquire a product that Could happily integrate the phone and the iPod. Of course, Apple also has to do the preliminary survey to find out what customer needs or weight is and then finally extended and paying attention to these consumer needs to come up with the new yield, including the iPhone. A good friendship is the one that can supply realistic and well-defined frameworks for initial unclear consumer needs. The requires of the consume are initially not well definite or clear as clients tend to have some design about what they would like but are not too sure about what they, in reality, want. So through surveys and negotiations with clients and in house technical or product development advisers, companies can enlarge on these initial consumer thoughts and vague consumer needs and present shape to their potential product plans.
Yet we could first endeavour to define consumerism and appreciate why consumerism is such a significant aspect of commerce and marketing. The term consumerism seems to have both constructive and negative suggestion as consumerism could mean a civilization of possessions and veneration of materialism. Consumerism would however also mean gradually more consumption of goods and yield that could benefit the market and the markets with a sensitive buying culture among people even though consumerism could also mean the complete gamut of marketing and industry activities that finally direct to the buying of products by customers.
Kind of performance
Consumerism thus has an extensive definition and can take in a range of buying and business behaviours, so finally, consumerism is a ‘kind of performance, and that is how it is imperative to psychology and psychologists. Consumerism is about persons or groups and how they decide on or buy safe and sound and use or dispose of goods and services so that they can keep happy their needs of utilization and the perform of consumerism would also have a substantial effect on society. The study of user behaviour in a systematic and even a scientific manner could be the basis of the psychology of clients and consumerism. The psychology of consumerism could be measured from two different aspects – one from a marketing or the industry viewpoint in which consumerism is seen as indispensable since it helps maintain companies and production so the psychology could be based on how to draw consumers whereas the other standpoint is the behavioural characteristic of consumerism or why clients buy or put away products and services, and what are the motivation of a buying background and how this would be justified with standard or abnormal behavioural psychoanalysis.